South Park
For something totally different... While at Ogilvy, I was asked to come up with promotional in-store, event, and packaging ideas for South Parks' newest and bloodiest game.
Service
Promotional concepts
Client
South Park
Dominate E3 with an unforgettable entrance via Cartman’s exit.
A screaming motion-activated Cartman yells at customers and informs them about the new game
Take aim at the cast of South Park in your own bathroom. What if the special edition game came in a blood bag?
In-Store Trivia Game
Customers will answer as many questions as they can in 30 seconds. If they get an answer right, Kyle or Stan will say, “Cool”, or “Great job, dude!”. Wrong answers will be met with insults from Cartman: “Stupid answer!" .. “You pulled that one out of your butt!”. High scorers will be brought to a splash page where they enter their initials, for all other players to see.
