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HP Partner Program
During the global pandemic, HP recognized the need for a strategic shift in its partner program, Amplify, to provide partners with a clear direction. As a part of this initiative, HP aimed to visually brand the program in a way that would inspire increased customer satisfaction, energy, and enthusiasm.
The branding design had to not only generate excitement but also communicate that HP is fully supportive of its partners. To bring this concept to life, the logo's lines were incorporated as a design element into hero images.
Service
Program logo. print, web, and social.
Client
HP
Amplify Impact
HP is passionate about sustainability, diversity, and inclusion. They developed a new program for their partner program called "Amplify Impact". I extended the visual language and revised the Amplify logo.
