Cue Health
The Cue Health Monitoring System provides rapid, lab-quality molecular testing—anytime, anywhere. Their mission is to enable personalized and proactive healthcare that empowers people to live their healthiest lives. They provide a premium product and they wanted the packaging to be simple, and elegant and evoke the cutting-edge technology and innovation that went into creating it.
Service
Packaging, web and style guide
Client
Cue Health
The visual language we developed for Cue was continued to the reader packaging, travel case and sample kits - all printed packaging.
Always leading with white, we use a border, custom PMS gray background, and icons.
Collection Kits
To continue their dedication to at-home care, Cue developed their own collection kits. They wanted this packaging to be bold and colorful as the inside contents are typical of most kits. We continued the established visual language from the cartridge boxes by keeping the white border and use of icons. The pattern was inspired by the rectangular diagnostic cartridges
Collection Kit
Phase II
Because these kits were to be sold on their website, another round of designs was explored based on the icons that are very prevalent throughout the site.
