Varian 

Varian’s HyperArc technology allows healthcare professionals the ability to perform radiosurgery for their clients. For many reasons, this procedure was a challenge to have in their offices. Equipped with HyperArc software, Varian’s machines could now deliver leading-edge radiosurgery treatments as quickly and reliably as any other radiation therapy. Healthcare Innovators now have the capability of providing the best possible care to more patients than ever.

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Varian wanted their target audience to feel excited, delighted, and hopeful and invest in HyperArc. The campaign needed to feel confident and optimistic and prove it was worth the investment to be able to offer the best care possible. I created several design directions, this one was my favorite.

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Playing with the arc from the name "HyperArc" I used words to get the messaging across, substituting the "o" with an arc and using words that expressed the emotion and benefits this technology promised.

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Copywriter: Jae Hubbard

Campaign & art direction

Varian