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Sheraton Hotels
Sheraton wanted to re-brand itself to attract what it called "The New Global Citizen". Intelligent, constantly curious - open individuals who crave varied and different experiences in life. The look needed to feel luxurious without pretense, and celebrate the moments in life and in travel. Dynamic and youthful. My task was to explore logo, color, and graphic treatments to appeal to a more adventurous clientele.
Service
Brand refresh
Client
Sheraton Hotels
The concept was to celebrate moments in time, in travel. Sheraton is your base from which you explore the world. Regardless if it is for business or pleasure, every moment matters.
A new color palette was introduced and the use of masks was used as a playful way to communicate this message.
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