Nature Made "Begin" Campaign
Nature Made's biggest pain point was the commitment their audience needed to just take the first vitamin. From that brief, my partner and I created a campaign called "being". Nature Made can signal a new beginning, as it helps you lead a healthier, more active life. With the right vitamin regimen, you may begin to notice that you have more energy for everyday things. You may feel great enough to begin completely new things you never thought of. This campaign speaks to all the different kinds of new beginnings that Nature Made can help you with.
Service
Environmental & Exhibition, Print
Client
Arte Museum
We relied on arresting images to grab the audience's attention. It was this campaign that won Ogilvy the client.
Begin
The ask was to be inpiring and to empower the target audience. It placed the viewer as the hero, and Nature Made as the fuel that supports them.