Molekule
Molekule had already established a beautiful brand. The product is sleek, elegant and modern. Past creative reflected this but was lacking warmth. For their new line the Mini, they wanted it to be a bit more approachable.
While at Molekule, I elevated the social posts, oversaw the design and development of their updated website, and launched the Mini, parent, and pet campaigns.
Service
Brand elevation, campaign development
Client
Molekule
For the Molekule Mini campaign, we introduced new colors. The Molekule brand was exclusively green, gray and white.
I explored different ways be show this new product in an approachable way while staying on brand.
Parent Campaign
Dr. Yogi Goswami developed a new clean air technology to address the adverse impacts of polluted air as his son suffered from asthma. Jae Hubbard (the copywriter for this campaign) and I created a campaign that addressed the concerns parents have when dealing with airborne allergens. The campaign only lived on social media and their website. We tried several approaches to stop the scroll and grab attention.
Three in ten Americans are allergic to pets and Molekule's PECO technology destroys the dander that causes the irritation. This campaign needed to be educational and jovial in nature to keep a positive tone, and convey that having a Molekule allows you to keep your pet and remove the dander.
All the clever copy was written by Jay Hubbard